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This brand has provided its fashionable internationally inspired line of tops and accessories to its loyal client base for over two decades. Remarkably, the company has managed to transition from being a wholesale brand primarily available via it network of boutiques, catalogues and a few big box retailers, to becoming a much more nimble consumer facing e-commerce and bricks and mortar retail enterprise with an equal amount of wholesale sales to perhaps 100 independent boutiques. The label has an in-house staff to produce samples and short production runs but manufactures offshore.
The business has a spacious 17,000 square foot facility that leases for $10,000 per month plus $1,780 per month in common area maintenance (CAM) expense. All of the business’s furniture, fixtures, equipment and goodwill will be included in the sale. Approximately $160,000 in inventory will be sold at cost at close.
The company feels that its transition to direct to consumer online retail has been a turning point for the line, however management may not have the drive and web based marketing wherewithal to bring the company to the next level in the digital marketplace. The wholesale segment could potential expand again if it was active in the trade show circuit or engaged nationwide sale representatives. For simplicity, they are comfortable with the 50% sales balance they have recently achieved.
This company has managed to develop a unique line made of specialty fabrics. The niche line is comprised of woman’s tops and accessories with some men’s shirts. They have developed a loyal following through the years through their network of boutiques, outlets, catalogues, big box stores, and now ecommerce sites.
4 Weeks at 20 hrs/wk
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